PROBLEM

EquipmentShare’s founders saw what the rest of the rental industry couldn’t: a massive opportunity to close the gap between equipment supply, demand, and visibility. To bring their vision of a connected rental ecosystem to life, they needed rugged, flexible telematics hardware that could keep pace with a fast-evolving, proprietary software platform.

SOLUTION

Morey partnered with EquipmentShare early, adapting its MC-4 telematics gateway architecture to support the startup’s aggressive roadmap. Together, the teams pushed new levels of customization, flexibility, and real-time performance in the field.

When firmware challenges surfaced, EquipmentShare’s developers worked directly with Morey’s engineers to resolve them. That collaboration led to a licensing partnership that gave EquipmentShare full control over software innovation—while continuing to rely on Morey’s proven hardware as the foundation of its platform.

OUTCOME

The result is a scalable telematics ecosystem that’s reshaping how contractors rent, track, and manage equipment nationwide—fueling EquipmentShare’s growth from bold startup to category disruptor.